The challenge: While patient-specific engagement in an individual level is manageable, it has been challenging and labor intensive for large populations.
Building effective, tailor-made campaigns for every patient in a large population is labor-intensive and nearly impossible.
The platform capture’s patients’ participation history, online interaction with content and campaign outcomes, and generates flexible data-driven patient-specific campaigns.
Medorions’ proprietary AI algorithms are capable of automatically adjusting over time based on new patient interaction data.
Medorion uses the combination of participation history, patient interaction data and outcomes to create a unique dataset that is the basis for AI and analytics tools.
Medorion’s solution cuts through Managed Care Organizations’ red-tapes, allowing them to significantly improve their healthcare communications.
By changing their members’ health behavior towards achieving the quadruple aim, organizations lead to better health outcome, reduce the burden on providers, and cut the total cost of care.
Medorion Success Story: Colorectal Cancer Screening
In a 2017 study in the Sharon district of Israel, 7.2k Facebook users above the age of 50 received 4 different online interventions (of 24 possible interventions) advocating for CRC screening. After just 3 weeks of interventions, 198 individuals within the target population scheduled a colonoscopy, 72 of which (1%) scheduled their test with the intended GI practice. Had the interventions continued for a year, projected adherence rates would be at 8-15% for the intended GI practice.
After interviewing 200 participants, 55% said they already had an intent to act, and the interventions served as a positive reminder. Regarding hard-to-reach populations, 5% said they had previously decided not to get screened, but the campaign completely changed their mind.