How it works

Engineering Patient Activation

Combining Marketing Technology and Behavior Change Theories

Medorion uses epidemiological behavior-change theories to create specific interventions that perform well in the digital world, and uses marketing KPI’s to understand barriers-to-action of patients, and how to overcome them.

Digital interventions: Medorion leverages proven epidemiological behavior change models, such as TPB (Theory of Planned Behavior) and PHM (Preventive Health model), that are commonly used in patient-physician conversations, and transforms them into digital interventions. Our interventions appear as sponsored content in patient feeds and do not require login or app download to maintain engagement.

Marketing Tech: Medorion uses social network marketing capabilities to deliver content to patients on a large scale and in a cost-effective manner. Social networks provide us with marketing KPI’s such as LikesComments, and CTRs. Medorion uses these KPIs to predict the predisposition of certain populations towards medical guidelines and applies social networks storytelling capabilities to activate patients from such states of unawareness and un-engagement−to acting.


Colonoscopy intervention set sample based on PHM theory:

Colonoscopy Intervention Based on PHM

Medorion is easy to onboard in 3 simple steps:

Clinical program or procedure:

  • Choose a quality or risk program such as MSSP, HEDIS, or STARS.
  • Or choose a service line such as Primary Care, GI, or OBGYN.

Utilize online scheduling for simple procedures:

  • Online scheduling tools
  • Website landing pages

Optimize offline scheduling for procedures that require complex scheduling:

  • Manage patient signup from multiple platforms
  • Behavioral hints to improve patient conversion rates
  • Integrate with leading CRM solutions

ROI Analytics:

  • Understand costs for patient activation per service or procedure
  • Plan budget for adherence purposes based on marketing predictions
  • Increase revenue from risk or quality programs

Behavioral Analytics:

  • Understand barriers-to-action within your patient population
  • Identify gaps and opportunities based on each population’s pre-disposition

Marketing Analytics:

  • Measure loyalty and brand awareness
  • Identify un-engaged populations