How it works

Engineering Patient Activation

Patient-Specific Engagement

Research shows that providing patients with a personal engagement strategy increases the chances of improving outcomes. The challenge: it is difficult to understand how to influence someone’s behavior, and there are a lot of people to individually influence. Building effective, tailor-made campaigns for every patient in a large population is labor-intensive and nearly impossible.

Medorion’s High-Level Solution

Walking through Medorion’s simple workflows enables the platform to automate the patient-specific engagement process. The platform capture’s patients’ participation history, online interaction with content, and campaign outcomes. This data combined with our proprietary AI algorithms automatically generates and executes flexible data-driven patient-specific campaigns, capable of adjusting over time based on new patient interaction data.

Our Secret Sauce

Medorion uses the combination of participation history, patient interaction data and outcomes to create a unique dataset that is the basis for AI and analytics tools.

Unique Analytics for Exceptional Understanding

Medorion’s unique data set provides answers to difficult questions, fostering an exceptional understanding of patient behaviors and the effectiveness of specific campaign materials.

At the patient level: What’s the best strategy to motivate a patient that has never participated? Where has a patient participated before, and what strategy previously worked for him/her?

At the population level: What’s my ability to improve outcomes? What’s my ROI in patient engagement activities? How can I improve risk management?



Medorion Success Story: Colorectal Cancer Screening

In a 2017 study in the Sharon district of Israel, 7.2k Facebook users above the age of 50 received 4 different online interventions (of 24 possible interventions) advocating for CRC screening.  After just 3 weeks of interventions, 198 individuals within the target population scheduled a colonoscopy, 72 of which (1%) scheduled their test with the intended GI practice. Had the interventions continued for a year, projected adherence rates would be at 8-15% for the intended GI practice.

After interviewing 200 participants, 55% said they already had an intent to act, and the interventions served as a positive reminder. Regarding hard-to-reach populations, 5% said they had previously decided not to get screened, but the campaign completely changed their mind.