Medorion uses the combination of participation history, patient interaction data and outcomes to create a unique dataset that is the basis for AI and analytics tools.
Medorion’s unique data set provides answers to difficult questions, fostering an exceptional understanding of patient behaviors and the effectiveness of specific campaign materials.
At the patient level: What’s the best strategy to motivate a patient that has never participated? Where has a patient participated before, and what strategy previously worked for him/her?
At the population level: What’s my ability to improve outcomes? What’s my ROI in patient engagement activities? How can I improve risk management?
Medorion Success Story: Colorectal Cancer Screening
In a 2017 study in the Sharon district of Israel, 7.2k Facebook users above the age of 50 received 4 different online interventions (of 24 possible interventions) advocating for CRC screening. After just 3 weeks of interventions, 198 individuals within the target population scheduled a colonoscopy, 72 of which (1%) scheduled their test with the intended GI practice. Had the interventions continued for a year, projected adherence rates would be at 8-15% for the intended GI practice.
After interviewing 200 participants, 55% said they already had an intent to act, and the interventions served as a positive reminder. Regarding hard-to-reach populations, 5% said they had previously decided not to get screened, but the campaign completely changed their mind.