Preventive medicine guidelines such as cancer screening, routine checkups, immunizations, etc. save lives and reduce healthcare costs. Numerous healthcare providers and payers in the US have already shifted from volume-based to value-based models, where quality-based measures determine reimbursement and bottom line. Patient participation directly impacts these measures, but participation rates remain low. Research shows that providing patients with a personal engagement strategy improves the chances of increasing preventive health participation; however, patient-specific engagement for large populations has been difficult and labor-intensive... until now. Walking through Medorion’s simple workflows enables the platform to automate the patient-specific engagement process for every individual within a large population.
Medorion uses patients participation history to segment them based on their current engagement levels. Each segment is assigned an optimal digital strategy that fits their engagement levels. These strategies adjust to the patients’ online interaction with content. The interactions are captured and stored. Medorion uses the combination of participation history, patient interaction data and outcomes to create a unique dataset that is the basis for AI and analytics tools.