Influencing Health Behavior

Medorion is a member engagement platform that helps Managed Care Organizations to efficiently carry-out digital persuasion campaigns to large populations
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Healthcare Marketing

Managed Care Organizations encounter domain-specific challenges in implementing marketing technologies in healthcare. This includes health related behavior activation, integration of population health analytics systems, and unique data semantics

Behavioral Activation
Complex Integration and Regulations
Unique Data Semantics

Predict Best Persuasion Strategy
Predicts behavior by using members’ claim/clinical from the population health analytics layers and does not require EHR integration
Campaign Templates
Offers customizable off-the-shelf digital campaigns based on health persuasion theories.
Automation
The platform automatically manages multiple communication strategies and executes them through various digital campaigns

Advantages of Using Medorion

Medorion’s platform has three main differentiations that include obsolescence of EHR Integration requirement, an marketing solution designed specifically for Managed Care Organizations, and a product approach that is built for scale

EHR integration Obsolesce
Medorion taps into healthcare organizations’ population health analytics tools, making EHR integration obsolete.
End to end Solution
Medorion employs a ‘full solution’ approach, allowing organizations to get a full stack of persuasion capabilities without integrating marketing technologies nor to build internal dedicated teams
Build for Scale
Our platform’s architecture supports multiple solutions that every healthcare organization needs as part of their transition to value-based care
Behavioral Segmentation
Medorion's AI captures patients' participation history and online interactions to segment the population according to their barriers-to-action and demographic characteristics
Patient Engagement Records
Track each patient's interactions with campaign interventions to create a behavioral profile